Hotel Design Trends Between Now & Then

Omar Khaled Mahmoud Tourk


Contemporary hotels of the 21st century aren’t just places that guests sleep in or stay in for a couple of days. They are unique pieces of artistic experiences that absorb a guest's emotions and engage the senses to enjoy different lifestyles. In his essay "Sense of Place and Theater" architect Robert Stern describes a great hotel as a place more than just rooms and services; it is a designed experience that draws the guest into it. He says: "The more we travel things get blur, so that those hotels that are sharply defined as architecture stand out and command our patronage." Architecture is the key of acceptance and success of a hotel; it is a tool for creating pleasant and memorable experiences affecting the guest on emotional levels. Hotel design has always been and will always be an important field in architectural design that involves capturing consciousness and engaging guests in artistic journeys to experience with their existence and being. It is now more than before related to different and diverse paradigms, philosophies and theories of architecture. The last two decades of the 20th century and the first two decades of the 21st century witnessed a paradigm shift in hotel design that revolves around the guest’s experience, creating trends that are practiced as improvisations by talented designers without clear theoretical guidelines and design criteria, creating a gap between design and standardized manuals set by operators and governments planning tourism and hospitality. This thesis looks into the design elements and reviews the new design elements of these new trends of experience hotel architecture. Prelude Introduction Now, hotel design offers better, innovative, new and exciting experiences in each hotel that can also match different tastes and needs rather than just stereotyping of before, it is highly emotive and discussed with passion, rather than mere function and utility. Guests no longer seek traditional hotels; they demand what is new, moving, exotic and exuberant, to experience hotel spaces with all their body, mind and soul; engaging their senses in rich architectural environments and minds in new dimensions of dream, imagination, desire and fantasy. Research problem Up until the late 1980's, the success of the hotel market was related to a process of standardization in the hotel’s experience design. Hotel spaces and elements were designed using the same concepts and prototypes from standardized manuals, which produced a monotonic experience known as Box Hotel that enabled economic design, construction and operation. Systematic standardization provoked a counter movement against the ideathat all hotels looked and felt the same everywhere . A new paradigm shift in hotel design appeared in the hospitality market by designers shifting hotel ideas and concepts into new trends, ones that revoked standardization and revolved around creating unique engaging experiences. These new hotel design trends with their types are the main concerns of this research. The main problem of this research revolves around the spontaneous and improvised practice without theoretical design criteria. The research problem is defined as: a. Having no clear classification for the new design trends. b. Having no clear theoretical design criteria for new design trends that suit the 21st century guest. Hypothesis The hypothesis of this research assumes that there are new hotel design trends appearing as antidotes for standardized hotels that are practiced as improvisations, having design characteristics and criteria that can be analyzed and stated. The hypothesis of the research assumes: 1. There are new design trends that revolve around the guest’s experience to create unique identities and pleasant memories for each hotel. 2. These new design trends have design criteria that define and differentiate between each individual trend. 3. These new design trends have commondesign criteria. 4. There is a new design trend taking place that revolves around multi-sensory design and perception of space as an attempt towards designing hotels with a holistic experience perspective. Aims and objectives The main aim and objective of this research revolves around: 1. Concluding the design criteria of each of the new design trends.  

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Other Titles الاتجاهات التصميمية للفنادق بين الحاضر و المستقبل
Issue Date 2014

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