Self-esteem and Assertiveness among Staff Nurses at Ain Shams University Hospital

Abstract

Image of junior undergraduates' nurse students are important because they offer strategic clues towards successful recruitment of the next generation of nurses (Luchesi et al., 2009) lack of perception of the reality of nursing as a profession by the public is a common phenomenon that contributes to a negative image of nursing. Since the public image of nurses and nursing can have a critical effect on whether nursing is chosen as a career as well as the effective functioning of nurses in a wide array of situations. The importance of reinforcing nurses' positive image is focused to sustain their job performance and cope with the potential pressure from the public's high expectations of nursing care. It follows that whatever improves and enhances the public image of nurses and nursing should be embraced.