“Measuring the Effect of Customer Brand Engagement (CBE) Antecedents and Dimensions on Brand Loyalty: Field Study on Uber Egypt”

Abstract

This final chapter represented a detailed discussion about each research hypothesis’s result compared with its related literature. According to the given research findings, there are a given number of theoretical and managerial implications that were discussed. Eventually, the proposed limitations which are associated with the current research were provided as were suggestions and directions for future research.