إستخـدام المزيج التسويقي الخدمـي دراسـة ميدانيـة بمكتبة الطفـل بجمعية الرعاية المتكاملة

Abstract

The research investigates the possibility of implementing the seven elements of the Service Marketing Mix (P7) at all the child libraries of the Integrated Care Society in Cairo and Giza. It can very well be useful for researchers in the discipline of Early Childhood Education. It can also benefit the executive bodies concerned with making future policies in the country. In one way or another, the research can further reflect on the cumulative educational knowledge in the Egyptian universities specially because the writings in Arabic do not normally have much field research that pertains to marketing of services to children between 5-9 years of age.