إستخـدام المزيج التسويقي الخدمـي دراسـة ميدانيـة بمكتبة الطفـل بجمعية الرعاية المتكاملة

نهلة محمد لطفي نوفل 


Abstract


The research investigates the possibility of implementing the seven elements of the Service Marketing Mix (P7) at all the child libraries of the Integrated Care Society in Cairo and Giza. It can very well be useful for researchers in the discipline of Early Childhood Education. It can also benefit the executive bodies concerned with making future policies in the country. In one way or another, the research can further reflect on the cumulative educational knowledge in the Egyptian universities specially because the writings in Arabic do not normally have much field research that pertains to marketing of services to children between 5-9 years of age.


Other data

Other Titles The Use of the Service Marketing Mix (P7) at the Child Libraries of the Integrated Care Society
Keywords Service Marketing Mix (P7), the child libraries, product, price, place, promotion, people, process, physical evidence.
Issue Date Nov-2010
Publisher The Center of Cognitive Studies, University of Cairo
Conference the twelfth annual conference 
URI http://research.asu.edu.eg/handle/123456789/2045


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