Measuring the Role of Personality Traits on the Relationship between Consumers’ Culture & Their Adoption of New Products

Abstract

This chapter includes a summary of the empirical findings in conjunction with the previous related research studies. The current research study might shed light on several novel insights for marketers and practitioners. As early research studies in this area were focusing on exploring the national cultural indicators on new product adoption, diffusion and acceptance, therefore, the current research study tried to relate the findings of this study of the most relevant research studies in the consumer context. Chapter eight also provides several theoretical, managerial and practical implications. Finally, the research limitations were highlighted, followed by several fruitful research avenues.