A Proposed Framework for Enhancing Competitive Advantage through Business Continuity Management Factors "An empirical study on Telecommunication industry in greater Cairo”

Abstract

A Proposed Framework for Enhancing Competitive Advantage through Business Continuity Management Factors"An empirical study on Telecommunication industry in greater Cairo” Introduction Over the past couple of decades, the turbulent business environment has grown more competitive. The demand to protect the continuity of critical business services has become more crucial than ever before. Wherefore, most of the prominent international organizations and national governments advise companies to invest and to respond to crises in different ways. Since then, the adoption of strong BCMS is inevitably emphasized to sustain the organization’s competitive advantage (K. Venclova, H. Urbancova, 2013; Drewitt, 2013). BCM become the main driver for enhancing corporate risk resilience, and for surviving under excessive institutional and environmental pressures (Sawalha, 2013) Despite BCM turn into a matter of great interest to businesses trying to combat negative forces and as a pillar for the firm value creation (Herbane et al.,2004), the empirical studies on its contribution to sustaining the organizations' competitive advantage are still scarce. The literature remains primarily from a realistic perspective and focuses primarily on a small sample or concentrates on the BCM phases (Green, 2014). In addition, the prior studies provide different opinions for the BCM critical factors. This study is therefore intended to fill up this gap by proposing a framework that describes the role of BCM factors in sustaining the organizations competitive advantage through IT infrastructure flexibility Research Problem Competitive dynamics and global trends force companies to take action to guarantee their business continuity. In Egypt, following the global financial crisis of 2008, the situation has become worse as organizations that experienced an economic decline in 2011 reached their peak particularly after the Arab Spring revolutions that placed many