The effect of word-of - mouth and viral marketing on the diffusion of information in social networks: an exploratory study in Egypt

Sara El-Deeb;

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Title The effect of word-of - mouth and viral marketing on the diffusion of information in social networks: an exploratory study in Egypt
Authors Sara El-Deeb
Keywords The effect of word-of - mouth and viral marketing on the diffusion of information in social networks: an exploratory study in Egypt
Issue Date 2009

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