The impact of benchmarking categories on the validity of marketing performance measurement exploratory descriptive study applied upon tourism industry in egypt

Shaimaa Fahmy Said;

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Title The impact of benchmarking categories on the validity of marketing performance measurement exploratory descriptive study applied upon tourism industry in egypt
Authors Shaimaa Fahmy Said
Keywords The impact of benchmarking categories on the validity of marketing performance measurement exploratory descriptive study applied upon tourism industry in egypt
Issue Date 2009

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