The capacity of the language of advertising slagans to allow for ideological power play: Americanism : a case in point
Sara Mohammed El-Sayed awad;
Abstract
Advertisements are created against a cultural background; they are
made up of several interacting verbal and non-verbal signs, most of which
are ideologically chosen and arranged. This form of mass media
communication is believed to allow for "ideological
made up of several interacting verbal and non-verbal signs, most of which
are ideologically chosen and arranged. This form of mass media
communication is believed to allow for "ideological
Other data
| Title | The capacity of the language of advertising slagans to allow for ideological power play: Americanism : a case in point | Authors | Sara Mohammed El-Sayed awad | Keywords | The capacity of the language of advertising slagans to allow for ideological power play: Americanism : a case in point | Issue Date | 2012 | Description | Advertisements are created against a cultural background; they are made up of several interacting verbal and non-verbal signs, most of which are ideologically chosen and arranged. This form of mass media communication is believed to allow for "ideological |
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