"Marketing Strategies of High-Technology Products and their Relationship with Export Performance of High-Technology Firms: A Comparative Study"
Abeer Abdelrahman Mahrous;
Abstract
The term "high-technology" is broadly used to refer to firms and industries whose goods and services embody innovative and advanced technologies. Such firms have in common a reliance on advanced scientific and technological expertise and are often identif
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| Title | "Marketing Strategies of High-Technology Products and their Relationship with Export Performance of High-Technology Firms: A Comparative Study" | Authors | Abeer Abdelrahman Mahrous | Keywords | "Marketing Strategies of High-Technology Products and their Relationship with Export Performance of High-Technology Firms: A Comparative Study" | Issue Date | 2005 | Description | The term "high-technology" is broadly used to refer to firms and industries whose goods and services embody innovative and advanced technologies. Such firms have in common a reliance on advanced scientific and technological expertise and are often identif |
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