ENVIRONMENTAL AND ORGANIZATIONAL ANTECEDENTS TO MARKET ORIENTED CULTURE AND BEHAVIORS
Omneya Mokhtar Yacout امنية مختار ياقوت;
Abstract
Market Orientation has been a major issue in marketing academia since the early nineties . In addititon to the behavioral approach of Jaworski and Kohli (1990) and the Cultural /behavioral approach of Narver and Slater (1990) many other perspectives have
Other data
| Title | ENVIRONMENTAL AND ORGANIZATIONAL ANTECEDENTS TO MARKET ORIENTED CULTURE AND BEHAVIORS | Authors | Omneya Mokhtar Yacout امنية مختار ياقوت | Keywords | ENVIRONMENTAL AND ORGANIZATIONAL ANTECEDENTS TO MARKET ORIENTED CULTURE AND BEHAVIORS | Issue Date | 2005 | Description | Market Orientation has been a major issue in marketing academia since the early nineties . In addititon to the behavioral approach of Jaworski and Kohli (1990) and the Cultural /behavioral approach of Narver and Slater (1990) many other perspectives have |
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| File | Size | Format | |
|---|---|---|---|
| 23785e845.pdf | 171.79 kB | Adobe PDF | View/Open |
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