Prospects of using Balanced Scorecard in banks operating in Egypt

Abstract

The objective of this study is to investigate prospects of Balanced Scorecard application in banks operating in Egypt & whether it is affected by bank size, ownership or management level. The sample was from the banking sector & focus of this study was on branch managers & top managers. Questionnaire was used in data collection; composed of four sections: Financial perspective, Customer perspective, Internal processes perspective & Learning and growth perspective. Five likert scale was used whereby scale 1 “Currently Applied” & scale 5 “Not Feasible”. Results indicated that there is no statistical significance in responses of publicly-held banks & privately-owned banks. However, large sized banks perceive higher significance for all four perspectives under balanced scorecard measures relative to small sized banks. Finally, branch managers are fully aware of significance of both financial & non-financial measure & even place higher significance with respect to customer perspective relative to top management.