Examining the relationship between comparative advertising and its effectiveness

Ragab, Gehan; فريال فاروق مجاهد;

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Title Examining the relationship between comparative advertising and its effectiveness
Authors Ragab, Gehan ; فريال فاروق مجاهد
Issue Date Mar-2018
Journal المجلة العلمية للاقتصاد والتجارة 

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