The Relationship between Social Media Marketing and Brand Equity A Study Based on Electronic Word of Mouth as a Mediating Variable
Ragab, Gehan; مارينا فتحي وديع;
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| Title | The Relationship between Social Media Marketing and Brand Equity A Study Based on Electronic Word of Mouth as a Mediating Variable | Authors | Ragab, Gehan ; مارينا فتحي وديع | Issue Date | Jun-2018 | Journal | المجلة العلمية للاقتصاد والتجارة |
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