The impact of Advertising Creativity on Purchasing Intentions
Ragab, Gehan; أحمد مصطفى مرعي;
Abstract
In current media landscape advertisers find it is more challenging to break through the clutter of competing ads to be able to affect consumers' attitudes and intentions and move them to purchase , Creative advertising can be an alternative strategy to greater advertising spending which has been proposed to increase advertising effectiveness.
Other data
| Title | The impact of Advertising Creativity on Purchasing Intentions | Authors | Ragab, Gehan ; أحمد مصطفى مرعي | Issue Date | Mar-2018 | Journal | المجلة العلمية للاقتصاد والتجارة |
Recommend this item
Similar Items from Core Recommender Database
Items in Ain Shams Scholar are protected by copyright, with all rights reserved, unless otherwise indicated.