The (4P's) and the (4C's) Marketing Mixes Origins, Literature Review, Criticism and Suggestions for Integration.

Ragab, Gehan; أحمد مصطفى مرعي;

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Title The (4P's) and the (4C's) Marketing Mixes Origins, Literature Review, Criticism and Suggestions for Integration.
Authors Ragab, Gehan ; أحمد مصطفى مرعي
Issue Date Mar-2018
Journal المجلة العلمية للاقتصاد والتجارة 
Issue 4
Start page 534
End page 515

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