Corona Effect on Food E- Shopping Determinants In Saudi Arabia

Abstract

The development that the world witnessed in all aspects of life led to emergence the digital economic. This became evident with the emergence of Corona Pandemic. As Corona Pandemic had greatly affected on the purchasing behavior of individuals in general and food commodities in particular in Saudi Arabia especially with the beginning of the curfew hours. This study is one of the studies that monitor the impact of external crises such as Corona Pandemic on food E-shopping. As the study determinates the factors effect on food e-commerce revenue, the most popular apps for food E-shopping and the most important food e-shopping triggers and obstacles during the Corona pandemic in Saudi Arabia. The study relied on the descriptive method and quantitative statistical analysis to achieve its objectives. It depended on both secondary and the primary data collected through a research sample using an electronic questionnaire. The study showed a positive impact of using ATM and the percentage of Internet users on Saudi food E-commerce revenue. On the other side, the study cleared the respondents’ approval the inability to deal in foreign currencies and previous failed experiences as the most important obstacles of food E-shopping were fear of fraud and bank fraud and the lack of credit card. Above that, it returned the reasons of Saudi consumers prefer some of food e- applications than others because of easy payment methods, goods delivery speed, goods packing and sterilization of goods and health safety