Local Marketing of Orange Crop in the New Lands in Nubaria Area

Abstract

This research basically aimed to estimate marketing efficiently for orange crop in new lands at governorate of Behira, And this search used statistical analysis and some Standards of statistical like as Averages and the average percentages, that's to explain and analyze the relationships between all economic variables in research, also used Field data from random sample at (ELBOSTAN) at Behira from 60 producer Through season 2016-2017. And the study resulted in some facts the most important is: 1- Shows the composition of the fruit crop that planet area by citrus at new lands in Egypt was about 282.9 thousand feddan assimilate about 23.3% from total fruits at new lands. 2- Total cultivated area by citrus new lands in Nubaria about 145.2 thousand feddan representing about 27.9% of the total area of fruit in the new lands in the county and the amount of about 521.2 thousand feddan. 3- It turns out that contracting with export companies marketing is the most important paths for summer and baladi orange new lands, where Behira reached about the relative 52.6% and 45.6% of the amount of production of crops, respectively, and that the sale by kelalla the most important paths for marketing navel orange where hit rate was about 50.7% of the amount of production. 4- Estimated that the cost of orange marketing according to the different marketing paths and show that the total cost of the marketing oranges sold in the wholesale market was ranked first in terms amounted to about 1130.6, 1437.8, 1351.5 pounds per ton of baladi, summer and navel orange respectively. 5- Show that the price per ton of orange in the wholesale market was the best for producer at about 2170, 2730, 2366 pounds per ton of baladi, summer and navel orange respectively. 6- Show that the contracting with export companies the best marketing paths according to the standard terms of net retum achieved about 309.9, 662 pounds per ton of baladi and summer orange, respectively, and about 589.2 pounds per ton of navel orange. 7- Found that the selling by kelalla the best for paths marketing according to the standard rate of return net of total cost, where the rate was about 71%, 68%, 62% for the baladi, summer and navel orange respectively. 8- High efficiency of the marketing of oranges, where street traders amounted to about 30.7%, 25.2% of the baladi and navel orange respectively, Where the seller does not bear the cost of transfer or purchase of commissions or marketing requirements and route marketing is the street seller very low. 9- Found low efficiency of the marketing orange marketer of wholesale market in general, reaching about 39.1%, 40.2%, and 35.7% and because of the high costs of production costs for marketing.

Finally the study recommends the following: 1- Work as much as possible to reduce marketing costs through short marketing channels, which is going through orange through the interaction between the producer and retailer. 2- Reconsider the distribution of places of wholesale markets and increase their reach through scientific studies to be close to the product and the consumer.