Relationship between Personal Branding and Career Development among Staff Nurses

Enas Gamal Mohamed; hesen, dr samah; Dr. Safaa Abdelaziz Rashed;

Abstract


Background: Developing employee Personal Brand is an Important Career Advancement
Strategy. Aim of the study: The current study aimed to assess relationship between personal
branding and career development among staff nurses. Design: A descriptive correlational design
was used. Setting: The study was conducted at Ain Shams Hospital. Subjects: The study subjects
include (186) out of (350) staff nurses. Tools: Two tools were used namely personal branding
questionnaire and career development questionnaire. Results: (53.2%) of nurses had low level of
personal branding, while (57%) of nurses had low level of career development. Conclusion:
Highly statistically significant positive correlation between staff nurses total personal branding and
total career development. Recommendations: Regular in-service educational programs about
personal branding, marketing and career development. Further research is recommended as
studying the influence of personal branding on nursing image.


Other data

Title Relationship between Personal Branding and Career Development among Staff Nurses
Authors Enas Gamal Mohamed; hesen, dr samah ; Dr. Safaa Abdelaziz Rashed
Keywords Career Development, Personal Branding, Staff Nurses.
Issue Date 2025
Publisher Egyptian Journal of Health Care
Journal Egyptian Journal of Health Care, March 2025 EJHC Vol. 16. No.1 
Volume Vol. 16.

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