A Strategy Plan to Forecast Fashion Trends that Meet the Requirements of the Egyptian Market
Raghda Ibrahim Mohammad Ibrahim1; Ali, Dr. Mona; Enas A. El-Okda;
Abstract
The change in consumer behavior toward purchasing clothes has led to the emergence of a
production method called fast fashion. This depends on copying the latest fashion trends at the
lowest cost, and in large numbers. The ultimate goal is to ensure consumer satisfaction while
minimizing returns. This study aimed to predict fashion that meets the requirements of the Egyptian
market in three steps. Firstly, analyze some global fashion trends for the years 2024-2025.
Secondly, identify the extent to which the consumer follows fashion trends and the factors affecting
his purchasing behavior through a questionnaire, as well as field visits to some Egyptian factories
and production decision-makers. Thirdly, redesign a group of international fashion clothing and
conduct a survey of specialists in order to create a strategic plan to learn how to predict and redesign
some international fashion trends and acquire new ideas to meet the needs of the Egyptian
consumer.
production method called fast fashion. This depends on copying the latest fashion trends at the
lowest cost, and in large numbers. The ultimate goal is to ensure consumer satisfaction while
minimizing returns. This study aimed to predict fashion that meets the requirements of the Egyptian
market in three steps. Firstly, analyze some global fashion trends for the years 2024-2025.
Secondly, identify the extent to which the consumer follows fashion trends and the factors affecting
his purchasing behavior through a questionnaire, as well as field visits to some Egyptian factories
and production decision-makers. Thirdly, redesign a group of international fashion clothing and
conduct a survey of specialists in order to create a strategic plan to learn how to predict and redesign
some international fashion trends and acquire new ideas to meet the needs of the Egyptian
consumer.
Other data
| Title | A Strategy Plan to Forecast Fashion Trends that Meet the Requirements of the Egyptian Market | Authors | Raghda Ibrahim Mohammad Ibrahim1; Ali, Dr. Mona ; Enas A. El-Okda | Keywords | strategy plan, forecast, fashion trends, requirements, redesign, Egyptian market | Issue Date | 30-Mar-2024 | Publisher | Ain Shams University, Faculty of Women for Arts, Science & Education | Journal | Miṣriqiyā | Volume | 4 | Issue | 1 | Start page | 120 | End page | 168 | DOI | 10.21608/misj.2024.265179.1053 |
Attached Files
| File | Description | Size | Format | Existing users please Login |
|---|---|---|---|---|
| MISJ_Volume 4_Issue 1_Pages 120-168.pdf | 1.93 MB | Adobe PDF | Request a copy |
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