A novel social network mining approach for customer segmentation and viral marketing
Helal, Nivin A; Mostafa, Mostafa GM; Rasha Ismail; Badr, Nagwa L;
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| Title | A novel social network mining approach for customer segmentation and viral marketing | Authors | Helal, Nivin A; Mostafa, Mostafa GM; Rasha Ismail ; Badr, Nagwa L | Issue Date | 2016 | Journal | Wiley Interdisciplinary Reviews: Data Mining and Knowledge Discovery | Volume | 6 | Issue | 5 | Start page | 177 | End page | 189 |
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