COUNTRY-of-ORIGIN and BRAND NAME EFFECTS on EGYPTIAN CONSUMERS' EVALUATIONS of BI-NATIONAL PRODUCTS
Gehan Hassan Zein El Abedeen;
Abstract
In an era of market globalization and severe competition, global sourcing and shifting of production to developing and newly emerging countries has become a must. Firms nowadays are looking for cost advantages through cheaper labor and lower taxes, (Hamza
Other data
| Title | COUNTRY-of-ORIGIN and BRAND NAME EFFECTS on EGYPTIAN CONSUMERS' EVALUATIONS of BI-NATIONAL PRODUCTS | Authors | Gehan Hassan Zein El Abedeen | Keywords | COUNTRY-of-ORIGIN and BRAND NAME EFFECTS on EGYPTIAN CONSUMERS' EVALUATIONS of BI-NATIONAL PRODUCTS | Issue Date | 2007 | Description | In an era of market globalization and severe competition, global sourcing and shifting of production to developing and newly emerging countries has become a must. Firms nowadays are looking for cost advantages through cheaper labor and lower taxes, (Hamza |
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