segmental analysis and activity based costing for the modern marketing concept (an analytical and case study)

noha brince mikheal ghattas;

Abstract


SUMMARY AND CONCLUSION
All the related studies were gathered on the importance of analyzing marketing cost. The main objective of this analysis is to provide relevant information that will assist marketing managers in making decisions regarding important


Other data

Title segmental analysis and activity based costing for the modern marketing concept (an analytical and case study)
Authors noha brince mikheal ghattas
Keywords segmental analysis and activity based costing for the modern marketing concept (an analytical and case study)
Issue Date 2005
Description 
SUMMARY AND CONCLUSION
All the related studies were gathered on the importance of analyzing marketing cost. The main objective of this analysis is to provide relevant information that will assist marketing managers in making decisions regarding important

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