THE INFLUENCE OF STORE ATTRIBUTES ON STORE LOYALTY IN LARGE VS. SMALL STORES

Caroline Mokbel Edward;

Abstract


Retailing has been a growing but increasingly competitive activity. However, scientific research has not kept pace with such growth. In the last decade, store retailers have struggled to maintain position in a competitive retail market (Moye & Kincade, 2


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Title THE INFLUENCE OF STORE ATTRIBUTES ON STORE LOYALTY IN LARGE VS. SMALL STORES
Authors Caroline Mokbel Edward
Keywords THE INFLUENCE OF STORE ATTRIBUTES ON STORE LOYALTY IN LARGE VS. SMALL STORES
Issue Date 2006
Description 
Retailing has been a growing but increasingly competitive activity. However, scientific research has not kept pace with such growth. In the last decade, store retailers have struggled to maintain position in a competitive retail market (Moye & Kincade, 2

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